With the powerhouse corporations that exist in the world today — especially as we enter a new year — it’s more important than ever to rely on yourself, your creativity, and your unique perspective to be successful.
AI is rapidly reshaping industries and replacing roles one job at a time. So what does that mean for you, for me, and for the creative work that still exists?
One thing I can confidently say is this: people still need — and still deeply value — the human experience.
In a world where automated HR systems and customer service departments rarely even offer a phone number to speak to a real person, this is one of the clearest places we can add value.
People still value people. That’s the fundamental principle AI cannot — and will never — fully replace. You can feel when something has been created, considered, and cared for by a human. Customers and brand loyalists sense that authenticity.
Don’t believe it? Think about the last time you tried to contact a company that didn’t have a single human available to help you. Or look at the backlash Gucci received from its AI-driven advertising campaign. Or ask anyone working in the creative world how they truly feel about AI.
Of course, these shifts are inevitable. So how do we compete against companies with unlimited budgets and access to advanced AI tools most of us could never afford?
The answer is: we compete in the real world.
Even though the metaverse exists, we still spend most of our time — and at least half of our money — in physical spaces, around real people, experiencing real emotions. Pick up a copy of The Passion Economy and you’ll see what I mean. Or rewatch Miracle on 34th Street and remind yourself what genuine, human-centered service feels like.
It’s up to us to bring that visceral, human feeling back to life — one creative idea at a time — by delivering experiences and service so thoughtful, warm, and emotionally resonant that no AI could ever replicate it.
