Fashion Trends and Influence: 1970s

The 1970s were a decade of significant change in fashion. The fashion trends of the 1970s were influenced by various cultural, political, and social factors that made the styles of the era unique and iconic. The 70s saw the rise of the hippie and disco culture, which had a significant influence on the styles seen from day to day worn by both adults and younger teens. I have done some research and compiled a list of some of the top trends of 70s style and where the influence arose. 

Hippie Culture and Fashion

The hippie movement of the 1960s continued into the early 1970s. The hippie style was characterized by free-flowing garments, tie-dye prints, and a bohemian vibe. The styles were made up of maxi dresses, peasant blouses, flared jeans, and fringed vests. The colors were often earthy and muted, with a lot of browns, greens, and oranges.

Disco Culture and Fashion

The 1970s also saw the emergence of disco culture, which influenced fashion trends in a different way. Disco culture was all about dancing, and the clothes reflected that. The style was characterized by shiny fabrics, metallics, and lots of glitter. The disco style was made up of jumpsuits, bell-bottom pants, and wrap dresses. The colors were often bright and bold, with a lot of blues, pinks, and purples.

Influence of Pop Culture

The decade saw the rise of iconic celebrities such as Farrah Fawcett, Cher, and John Travolta, who all had their signature looks that were emulated by many. Farrah Fawcett's feathered hairstyle and bell-bottom jeans became a fashion trend, while Cher's daring and revealing outfits inspired many fashion designers.

Influence of Politics

The political climate of the 1970s also had an influence on fashion trends. The feminist movement was gaining momentum, and women's fashion was becoming more androgynous. The power suit emerged as a symbol of women's liberation, and shoulder pads became a fashion trend. The anti-war movement also influenced fashion trends, with many people opting for military-inspired clothing such as fatigue jackets and cargo pants.

Influence of Technology

The 1970s also saw the emergence of new fabrics and materials. Synthetic materials such as polyester became popular, and clothing was often made with bright, bold prints. The use of technology in fashion also led to the creation of stretchy fabrics such as spandex, which were used in disco clothing. Materials otherwise unseen in popular culture.

In Conclusion

As you can see, the fashion trends of the 1970s were influenced by various cultural, political, and social factors that made the styles of the era unique and iconic! The hippie and disco cultures, pop culture, politics, and rise in synthetic technology all contributed in various ways to hit the mainstream. The fashion trends of the 1970s continue to inspire fashion designers and are still popular today.

Tell us about your favorite fashion trends from the 70s…or maybe some that should remain history :)

-Ian Drake, Diversity Consignment

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