Levi's
Brand archive
Levi's
The foundational American denim brand behind the blue jean as both workwear and global fashion staple.
History
Levi Strauss founded the company in 1853. In 1873, Levi Strauss and tailor Jacob Davis received a patent for riveted work pants, creating the blueprint for modern blue jeans.
Description
Levi's sells jeans, trucker jackets, denim shirts, tees, sweats, and accessories. Its most important archival fits include the 501, 505, 517, 550, and Type I, II, and III jackets.
Trend focus
Heritage denim, 501s, trucker jackets, relaxed vintage fits, western shirts, orange tab collecting, and workwear revival.
Where it is sold
Levi's is sold through Levi's stores, levi.com, department stores, specialty retailers, outlets, and resale markets worldwide.
Editorial note: This record is maintained as a practical resale reference for identification, market context, and brand literacy.