History

LOFT was launched in 1998 as the more casual, relaxed sister brand to Ann Taylor.

It focused on approachable, everyday clothing that still felt polished — think soft dresses, easy knits, and work-to-weekend staples.

LOFT became popular with people who wanted to look put together without feeling stiff or overly formal.

Its mix of comfort, fit, and style helped redefine modern casual workwear, especially as offices and creative spaces became more flexible in how people dressed.

Description

It helped soften and modernize professional and casual dressing.

It made everyday style feel comfortable and wearable.

Trend focus

LOFT pieces layer easily into gender-fluid, cozy, and expressive looks.

Resale gives quality everyday garments new life beyond office norms.