PATAGONIA
Quick history
Patagonia was founded in 1973 by climber Yvon Chouinard as a company built around outdoor adventure and environmental responsibility. Known for high-quality jackets, fleeces, and technical gear, Patagonia became a leader in ethical manufacturing and environmental activism. It encouraged people to buy less, repair more, and keep clothing in use longer — a radical idea in the fashion industry. Over time, Patagonia became a symbol of sustainability, durability, and conscious consumerism in both outdoor and everyday wear.
Why it mattered
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It proved that fashion brands could be environmentally responsible
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It set the standard for durable, long-lasting outdoor clothing
Why it shows up at Diversity
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Patagonia gets remixed into queer, street, and layered fashion
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Resale aligns with the brand’s mission to keep garments in use longer