Patagonia
Brand archive
Patagonia
An outdoor company known for fleece, technical gear, environmental activism, repair culture, and durable resale value.
History
Patagonia was founded in 1973 by climber Yvon Chouinard, evolving from Chouinard Equipment into an apparel company. It became influential for both technical outdoor products and environmental business practices.
Description
Patagonia sells fleece, shells, insulation, base layers, bags, workwear, and outdoor accessories. Its archive includes Snap T fleeces, Synchilla, Better Sweater, Baggies, and technical shells.
Trend focus
Fleece, gorpcore, repair culture, outdoor sustainability, technical shells, Baggies shorts, and durable secondhand staples.
Where it is sold
Patagonia is sold through Patagonia stores, patagonia.com, authorized outdoor retailers, Worn Wear, and resale channels.
Editorial note: This record is maintained as a practical resale reference for identification, market context, and brand literacy.