PUMA
Quick history
Puma was founded in 1948 in Germany by Rudolf Dassler, originally focused on creating performance footwear for athletes. It quickly became known for sleek, lightweight sneakers and bold design. Over time, Puma crossed from sports into street and music culture, especially through collaborations with hip-hop artists, dancers, and style leaders. From track shoes to fashion-forward sneakers, Puma helped shape the idea that athletic wear could be both functional and expressive, playing a major role in the global rise of sports-inspired fashion.
Why it mattered
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It helped turn athletic footwear into everyday street style
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It connected sports, music, and youth culture through fashion
Why it shows up at Diversity
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Puma is a staple in queer, dance, and club-driven fashion scenes
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Resale keeps iconic sneakers and gear circulating instead of being replaced