Quince

Quince

Quick history

Quince was founded in 2018 as a direct-to-consumer brand focused on making luxury-grade basics—cashmere, silk, leather, and linen—available at radically lower prices. By cutting out traditional retail markups, the brand positioned itself as an antidote to fast fashion: clean, neutral wardrobe staples designed to last and to mix easily across seasons. Quince quickly gained traction among shoppers who wanted elevated essentials without designer pricing.

Why it mattered

• It challenged the idea that high-quality materials must come with luxury markups

• It pushed transparency and value into the modern basics market

Why it shows up at Diversity

• Its timeless silhouettes layer well into expressive, gender-neutral styling

• Resale extends the life of these well-made essentials instead of letting them be replaced by trends