Reformation

REFORMATION

Quick history

Reformation was founded in 2009 in Los Angeles with a focus on making trendy, feminine clothing while reducing environmental impact. It became known for flirty dresses, vintage-inspired prints, and a strong emphasis on sustainability and transparency. Reformation helped prove that eco-conscious fashion could still feel sexy, modern, and desirable, influencing a generation of shoppers to think more critically about how and where their clothes are made.

Why it mattered

  • It merged sustainability with trend-driven, feminine fashion

  • It made eco-conscious shopping mainstream

Why it shows up at Diversity

  • Reformation pieces get styled into queer, romantic, and expressive looks

  • Resale extends the life of sustainable garments instead of replacing them