Ugg

UGG

Quick history

UGG was founded in California in the late 1970s, originally making sheepskin boots for surfers to warm up after being in the ocean. In the early 2000s, UGG became a global fashion phenomenon, turning cozy boots into a pop culture staple worn by celebrities and everyday people alike. What started as functional footwear became a symbol of casual luxury and comfort-first fashion.

Why it mattered

  • It made comfort and softness fashionable on a global scale

  • It helped normalize loungewear and cozy footwear as everyday style

Why it shows up at Diversity

  • UGG fits naturally into cozy, gender-neutral, and expressive styling

  • Resale keeps high-quality, long-lasting footwear in circulation instead of being replaced