History

AG was founded in 2000 by Adriano Goldschmied, one of the most influential figures in the premium denim world.

The brand became known for its refined fits, high-quality fabrics, and clean, modern approach to jeans and everyday essentials.

AG helped define the era when denim shifted from workwear into a polished, luxury staple.

Description

It elevated denim into a sophisticated, wardrobe-building piece.

It helped shape the modern premium denim category.

Trend focus

AG’s clean silhouettes work easily across gender-neutral and layered styling.

Resale keeps high-quality denim in circulation instead of being replaced.