Buffalo David Bitton

Buffalo David Bitton

Quick history

Buffalo David Bitton was founded in 1972 in Montreal by David Bitton as a denim-focused brand inspired by European tailoring and American Western style. The brand gained popularity in the 1990s and early 2000s for its distressed denim, bold washes, and logo-driven casualwear that captured a rock-leaning, nightlife aesthetic. Over time, Buffalo expanded beyond jeans into full lifestyle collections while maintaining its edgy, approachable identity.

Why it mattered

  • It helped shape the early 2000s premium-adjacent denim boom

  • It blended rugged Americana with fashion-forward styling at scale

Why it shows up at Diversity

  • Buffalo’s denim and silhouettes style easily across genders and body types

  • Resale reframes Y2K-era casual wear as cultural nostalgia rather than fast fashion