History

Buffalo David Bitton was founded in 1972 in Montreal by David Bitton as a denim-focused brand inspired by European tailoring and American Western style.

The brand gained popularity in the 1990s and early 2000s for its distressed denim, bold washes, and logo-driven casualwear that captured a rock-leaning, nightlife aesthetic.

Over time, Buffalo expanded beyond jeans into full lifestyle collections while maintaining its edgy, approachable identity.

Description

It helped shape the early 2000s premium-adjacent denim boom.

It blended rugged Americana with fashion-forward styling at scale.

Trend focus

Buffalo’s denim and silhouettes style easily across genders and body types.

Resale reframes Y2K-era casual wear as cultural nostalgia rather than fast fashion.