History

Chaps was launched in 1978 as a lifestyle brand rooted in classic American preppy style.

Originally positioned as a more accessible alternative to Ralph Lauren, Chaps became known for its clean-cut sportswear—oxford shirts, chinos, knitwear, blazers, and outerwear—designed for everyday wear.

Widely distributed through department stores, the brand became a staple of professional, collegiate, and suburban wardrobes throughout the 1980s, 1990s, and early 2000s.

Description

It helped make preppy, heritage-inspired style widely accessible.

It defined a generation of polished, everyday American casualwear.

Trend focus

Chaps pieces offer timeless structure that styles easily across genders and aesthetics.

Resale reframes classic basics as durable wardrobe foundations rather than disposable fashion.