Frame

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Frame

A premium denim and ready to wear label blending Los Angeles denim culture with European polish.

Founded2012
OriginLos Angeles and London
CategoryPremium denim and ready to wear
MarketContemporary designer
History
Frame was founded in 2012 by Jens Grede and Erik Torstensson. It began with denim and expanded into a full wardrobe brand known for tailored basics and international fashion positioning.
Description
Frame offers jeans, blazers, leather, shirts, knits, dresses, and accessories. The brand balances clean silhouettes with premium fabric and a polished casual look.
Trend focus
Premium denim, straight and wide leg jeans, leather separates, blazers, minimalist shirting, and elevated basics.
Where it is sold
Frame is sold through Frame stores, frame-store.com, department stores, luxury retailers, boutiques, and resale marketplaces.
Editorial note: This record is maintained as a practical resale reference for identification, market context, and brand literacy.