Jordan

JORDAN

Quick history

The Jordan brand was launched by Nike in 1984 in partnership with basketball legend Michael Jordan. Originally created as a performance basketball sneaker, Air Jordans quickly became cultural icons, worn on courts, in music videos, and on city streets. By the 1990s and 2000s, Jordans were no longer just sports shoes — they were symbols of status, style, and identity. The brand helped turn sneakers into collectibles and fashion statements, shaping modern streetwear culture.

Why it mattered

  • It transformed sneakers into cultural and fashion icons

  • It connected sports, music, and street style in a powerful way

Why it shows up at Diversity

  • Jordans are staples in queer, hip-hop, and street fashion scenes

  • Resale keeps iconic sneakers in circulation instead of constant replacement