Nike
Brand archive
Nike
A global athletic brand known for sneakers, performance apparel, sports marketing, and the Swoosh.
History
Nike began as Blue Ribbon Sports in 1964, founded by Phil Knight and Bill Bowerman, and became Nike in 1971. It grew through running shoes, athlete endorsements, basketball, global sport, and cultural marketing.
Description
Nike produces footwear, apparel, equipment, and accessories across performance and lifestyle categories. Major lines include Air Force 1, Air Max, Jordan, Dunk, ACG, running, training, and team sports.
Trend focus
Dunks, Air Max, vintage sweatshirts, ACG, Jordan, running apparel, tech fleece, and sport style crossover.
Where it is sold
Nike is sold through nike.com, Nike stores, SNKRS, sporting goods retailers, sneaker boutiques, department stores, and resale markets.
Editorial note: This record is maintained as a practical resale reference for identification, market context, and brand literacy.