History

Quince was founded in 2018 as a direct-to-consumer brand focused on making luxury-grade basics—cashmere, silk, leather, and linen—available at radically lower prices.

By cutting out traditional retail markups, the brand positioned itself as an antidote to fast fashion: clean, neutral wardrobe staples designed to last and to mix easily across seasons.

Quince quickly gained traction among shoppers who wanted elevated essentials without designer pricing.

Description

It challenged the idea that high-quality materials must come with luxury markups.

It pushed transparency and value into the modern basics market.

Trend focus

Its timeless silhouettes layer well into expressive, gender-neutral styling.

Resale extends the life of these well-made essentials instead of letting them be replaced by trends.