Reformation
Brand archive
Reformation
A Los Angeles brand known for romantic dresses, sustainability messaging, denim, and wedding guest fashion.
History
Reformation was founded in 2009 by Yael Aflalo. It began as a vintage rework project before becoming a contemporary apparel brand with a strong emphasis on environmental impact reporting.
Description
The brand sells dresses, denim, tops, sweaters, shoes, bridal capsules, and occasionwear. Its visual language centers on feminine silhouettes, vintage references, and streamlined online merchandising.
Trend focus
Wedding guest dresses, bias cuts, linen, sustainable fashion claims, vintage inspired florals, denim, and feminine minimalism.
Where it is sold
Reformation is sold through Reformation stores, thereformation.com, selected retailers, and resale marketplaces.
Editorial note: This record is maintained as a practical resale reference for identification, market context, and brand literacy.