True Religion

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True Religion

A denim brand known for thick stitching, horseshoe pockets, bold branding, and early 2000s celebrity visibility.

Founded2002
OriginLos Angeles, California
CategoryEmbellished denim
MarketPremium denim and streetwear
History
True Religion was founded in 2002 by Jeffrey Lubell and Kym Gold. It became one of the defining premium denim brands of the 2000s through recognizable stitching and strong celebrity association.
Description
The brand sells jeans, jackets, tees, hoodies, hats, and accessories. Its signature details include horseshoe back pockets, contrast stitching, flap pockets, and large logos.
Trend focus
Y2K denim, big stitch jeans, horseshoe pockets, low rise and bootcut revivals, logo streetwear, and celebrity era nostalgia.
Where it is sold
True Religion is sold through truereligion.com, brand stores, department stores, outlet channels, and resale marketplaces.
Editorial note: This record is maintained as a practical resale reference for identification, market context, and brand literacy.