Wrangler
Brand archive
Wrangler
An American denim brand strongly tied to western wear, rodeo culture, workwear, and durable jeans.
History
Wrangler was launched in 1947 by Blue Bell with rodeo tailor Rodeo Ben helping develop its western jeans. It became one of the major American denim names alongside Levi's and Lee.
Description
Wrangler sells jeans, western shirts, jackets, workwear, outdoor apparel, and accessories. Signature references include cowboy cuts, broken twill denim, pearl snap shirts, and ranch wear.
Trend focus
Western revival, cowboy cut jeans, pearl snaps, workwear, vintage denim, and rodeo influenced casualwear.
Where it is sold
Wrangler is sold through wrangler.com, western retailers, department stores, mass retailers, workwear stores, and resale markets.
Editorial note: This record is maintained as a practical resale reference for identification, market context, and brand literacy.