A New Day
Brand archive
A New Day
A Target womenswear line focused on approachable workwear, casual basics, and seasonal trend pieces.
History
A New Day launched as part of Target's 2017 redesign of its apparel private labels. It replaced older house label structures with a clearer focus on modern everyday womenswear at accessible prices.
Description
The label centers on office ready separates, knit tops, dresses, denim, shoes, and accessories. Its design language is clean, practical, and broadly commercial, with frequent seasonal color and print updates.
Trend focus
Modern basics, polished casualwear, soft tailoring, seasonal color, and affordable versions of mainstream fashion trends.
Where it is sold
A New Day is sold through Target stores and Target.com. It also appears commonly in secondhand and resale channels because of its broad distribution.
Editorial note: This record is maintained as a practical resale reference for identification, market context, and brand literacy.