History

Alo was founded in Los Angeles in 2007 as a premium activewear brand focused on studio-to-street style.

Built around yoga, wellness, and minimalist design, Alo became known for sleek silhouettes, neutral palettes, and pieces that could be worn both to work out and out in the world.

As athleisure became everyday fashion, Alo turned performance wear into a lifestyle uniform.

Description

It helped turn activewear into a full-time fashion category.

It made wellness, movement, and minimalism part of everyday style.

Trend focus

Alo pieces blend easily into gender-neutral, comfort-forward, and layered looks.

Resale keeps high-quality athleisure in circulation instead of being treated as disposable.