History

Ecko Unltd. was founded in 1993 by Marc Ecko and became one of the defining streetwear brands of the late 1990s and early 2000s.

Built around graffiti, hip-hop, and skate culture, the brand was known for bold logos, baggy jeans, graphic tees, and its iconic rhino symbol.

Ecko helped bring underground urban style into malls and mainstream fashion at a massive scale.

Description

It helped legitimize hip-hop and street culture in mainstream retail.

It defined the baggy, logo-driven look of Y2K streetwear.

Trend focus

Vintage Ecko reads as nostalgic, bold, and highly stylable today.

Resale keeps these cultural artifacts circulating instead of being discarded.