Essentials Fear of god

Diversity Consignment Brand Archive

Brand archive

Essentials Fear of god

ESSENTIALS Fear of God was launched in 2018 by Jerry Lorenzo as a diffusion line of Fear of God, created to make the brand’s core design language more accessible.

History

ESSENTIALS Fear of God was launched in 2018 by Jerry Lorenzo as a diffusion line of Fear of God, created to make the brand’s core design language more accessible.

Focused on everyday staples like hoodies, sweatpants, tees, and knitwear, ESSENTIALS retained the muted palettes, oversized proportions, and minimalist branding of the main line—often marked by subtle rubberized logos.

The line emphasized consistency and longevity over seasonal fashion cycles.

Description

It expanded luxury streetwear into a more attainable, everyday category.

It normalized minimalist, logo-light basics as statement pieces.

Trend focus

ESSENTIALS silhouettes support gender-fluid, comfort-first styling.

Resale keeps high-quality basics in circulation beyond hype-driven retail drops.