Frame

FRAME

Quick history

FRAME was founded in 2012 by Jens Grede and Erik Torstensson as a Los Angeles–based denim brand with a strong European sensibility. Initially known for premium jeans that balanced clean lines with lived-in washes, FRAME quickly expanded into ready-to-wear, tailoring, and elevated basics. The brand positioned itself between luxury and everyday wear—polished but approachable—drawing influence from both California ease and Parisian minimalism.

Why it mattered

  • It helped redefine modern premium denim with refined, versatile fits

  • It bridged luxury aesthetics and everyday wearability without over-branding

Why it shows up at Diversity

  • FRAME’s streamlined silhouettes style easily across genders and personal expression

  • Resale reframes premium basics as long-term wardrobe staples, not trend pieces