Gap

GAP

Quick history

Gap was founded in 1969 in San Francisco as a place to buy jeans and records, aimed at young people looking for simple, affordable style. It grew into one of the most influential American clothing brands by focusing on clean basics that anyone could wear. In the 1990s, Gap defined a whole era of casual fashion with denim, hoodies, and minimal looks that felt modern and inclusive. Its advertising and style helped make everyday clothing feel expressive, comfortable, and widely accessible.

Why it mattered

• It helped make casual, everyday fashion the cultural norm

• It made style feel open to everyone, not just trendsetters

Why it shows up at Diversity

• Gap basics are perfect for remixing into queer, layered, personal looks

• Resale keeps wearable clothing out of waste streams and in rotation