Gap
Brand archive
Gap
An American apparel brand built around denim, khakis, tees, sweatshirts, and clean casual wardrobe staples.
History
Gap was founded by Donald and Doris Fisher in 1969 with the original idea of making it easier to find well fitting jeans. The brand became a defining force in American casualwear through minimalist advertising and accessible basics.
Description
Gap focuses on denim, cotton basics, khakis, shirting, sweats, outerwear, and family apparel. Its visual language often relies on simplicity, neutral palettes, and classic American proportions.
Trend focus
Classic basics, 1990s minimalism, straight leg denim, logo sweatshirts, poplin shirts, and casual wardrobe foundations.
Where it is sold
Gap is sold through Gap stores, gap.com, outlet locations, and secondhand markets.
Editorial note: This record is maintained as a practical resale reference for identification, market context, and brand literacy.