Lacoste

Lacoste

Quick history

Lacoste was founded in 1933 by tennis champion René Lacoste, who created the first polo shirt designed for sport and everyday wear. The brand’s crocodile logo became one of the most recognizable symbols in fashion, representing a mix of athleticism, preppy style, and European elegance. Over time, Lacoste crossed into streetwear, hip-hop, and global youth culture, turning the simple polo into a cultural staple.

Why it mattered

• It invented the modern polo shirt and changed casual menswear

• It bridged sport, prep, and street style into one iconic look

Why it shows up at Diversity

• Lacoste fits naturally into gender-fluid, sporty, and layered styling

• Resale keeps iconic, long-lasting pieces in circulation instead of being replaced