Reebok

REEBOK

Quick history

Reebok was founded in England in 1958 and rose to global prominence in the 1980s through fitness and aerobics culture. It became especially known for sleek sneakers and performance gear that blended sport with style. By the 1990s, Reebok crossed into hip-hop, basketball, and street culture, making its shoes and tracksuits part of everyday fashion. Reebok helped prove that athletic brands could shape youth style, not just sports performance.

Why it mattered

• It linked fitness, music, and street culture through footwear and apparel

• It helped turn sneakers into fashion icons

Why it shows up at Diversity

• Reebok is a staple in queer, dance, and street styling

• Resale keeps classic sneakers and gear in circulation instead of being replaced