Time and Tru
Brand archive
Time and Tru
A Walmart womenswear label built around budget friendly basics, casual clothing, footwear, and accessories.
History
Time and Tru was introduced by Walmart in 2018 as part of a larger effort to modernize its apparel private labels. It focuses on everyday women's apparel at accessible prices.
Description
The line includes denim, knit tops, dresses, jackets, shoes, bags, and seasonal staples. Its design direction is practical, familiar, and easy to shop.
Trend focus
Affordable basics, casual denim, comfort knits, utility jackets, simple dresses, and wearable seasonal trends.
Where it is sold
Time and Tru is sold through Walmart stores and walmart.com. It is also common in local resale and thrift environments.
Editorial note: This record is maintained as a practical resale reference for identification, market context, and brand literacy.