Under Armour
Quick history
Under Armour was founded in 1996 by former college football player Kevin Plank with a simple idea: create performance shirts that keep athletes dry. The brand revolutionized sportswear by introducing moisture-wicking, compression, and technical fabrics that replaced heavy cotton in training and competition. By the 2000s and 2010s, Under Armour became one of the dominant forces in athletic apparel, shaping how people dressed both in and out of the gym.
Why it mattered
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It changed the standard for performance clothing across all sports
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It helped push athletic wear into everyday, lifestyle fashion
Why it shows up at Diversity
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Its sleek, technical pieces layer well into modern street and gender-neutral styling
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Resale keeps durable activewear in use instead of feeding disposable fashion