Adidas

ADIDAS

Quick history

Adidas was founded in 1949 in Germany by Adi Dassler, originally focused on creating performance footwear for athletes. Over time, its three-stripe logo became one of the most recognizable symbols in global culture. By the 1970s and 80s, Adidas sneakers and tracksuits were embraced by hip-hop, club scenes, and street communities, turning athletic gear into a fashion statement. From Stan Smiths to Superstars, Adidas crossed the line between sport and style, becoming a core part of everyday self-expression across music, fashion, and youth culture.

Why it mattered

  • It helped turn sportswear into streetwear and clubwear

  • It connected music, fashion, and athletic identity into one global look

Why it shows up at Diversity

  • Adidas is a staple in queer, rave, and DIY fashion scenes

  • Resale keeps iconic pieces in circulation instead of fueling fast production