Rebuilding Retail With Education, Skills, and Entertainment
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Where can you go to get these three things in one place: education, the ability to learn a new skill, and entertainment?
If you said the library… you’re wrong.
If you said anything other than YouTube… you’re also wrong.
YouTube is one of the most powerful platforms in the world because of the value it delivers for free. I use it to learn a new skill a few times a year, educate myself on new topics every week, and get entertained every single day.
So here’s the question I keep coming back to:
If YouTube is winning because of education, skill-building, and entertainment… what would it look like if retail worked the same way?
What if a physical store could feel like YouTube, but in real life?
Here’s how we’re thinking about it:
Collaborations
We want to work with creators, stylists, artists, and makers to bring fresh faces and ideas into the store—creating the same kind of energy and discovery you get from scrolling YouTube or Reels, but happening live on the sales floor and across our social channels.
Education
We’ll bring in experts—stylists, editors, graphic designers, retail pros, marketers—to teach what they do. The goal is to inspire people while giving them real, practical knowledge.
Learn a New Skill
YouTube lets you learn anything: a new language, how to fix a motorcycle, or how to crochet. We want to bring that energy into the store through hands-on workshops: mend your sweater on Friday, design a flyer on Tuesday, or screen print your own T-shirt on Sunday.
